Northwest Missouri State University - Website Redesign 2022
Brief: Promote Northwest to all audience types by highlighting our marketing messaging (differentiators) and providing an easy-to-use experience while maintaining accessibility standards.

This redesign focused on a simplified navigation throughout the site, while refreshing design and bringing a lighter, elevated writing style to recruitment messages. 

        • Refresh content and design
        • Improve user experience with navigation
        • Implement key messaging/sales points:
Affordable and valuable  |  Career readiness  |  Full University Experience  |  Supportive environment  |  Family-like community

Key performance indicators used to drive design, UX and content:
        • Stamats study
        • Huron assessment
        • Analytics 

New menu design:
Past Design:
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