Northwest Missouri State University - Website Redesign 2022
Brief: Promote Northwest to all audience types by highlighting our marketing messaging (differentiators) and providing an easy-to-use experience while maintaining accessibility standards.
This redesign focused on a simplified navigation throughout the site, while refreshing design and bringing a lighter, elevated writing style to recruitment messages.
Goals:
• Refresh content and design
• Improve user experience with navigation
• Implement key messaging/sales points:
Affordable and valuable | Career readiness | Full University Experience | Supportive environment | Family-like community
Key performance indicators used to drive design, UX and content:
• Stamats study
• Huron assessment
• Analytics
![](https://cdn.myportfolio.com/2772d180372acd948182e03b98357794/a411f05c-17dd-4f73-9254-9208131f3376_rw_1920.png?h=e775a22e58ad0357d3acdf6e8668b6e5)
![](https://cdn.myportfolio.com/2772d180372acd948182e03b98357794/bba8402d-d2b2-4ab6-ba65-04d9c9e2c591_rw_1920.png?h=eaa7fcdad5381ca0688211e862f1a37b)
New menu design:
![](https://cdn.myportfolio.com/2772d180372acd948182e03b98357794/2f995614-7997-431d-9fd0-633fd6685ac2_rw_1920.png?h=e536c3a74918948ec35ff8f7379d68df)
Past Design:
![](https://cdn.myportfolio.com/2772d180372acd948182e03b98357794/b9d83f83-1809-4b43-84a7-8e2447f0e3b3_rw_1920.png?h=715a47fe45f68bd01189bb04f2b6e142)
![](https://cdn.myportfolio.com/2772d180372acd948182e03b98357794/a1bdd356-4575-4574-9221-5d45661738b0_rw_1920.png?h=59101c520ff85733b441c36276aef26a)
![](https://cdn.myportfolio.com/2772d180372acd948182e03b98357794/9dc3acdf-b342-4cd2-adb2-342c1055599b_rw_1920.png?h=876de482bafe4e23b67ccb9bd82fb476)