Northwest Missouri State University - Website Redesign 2022
Brief: Promote Northwest to all audience types by highlighting our marketing messaging (differentiators) and providing an easy-to-use experience while maintaining accessibility standards.
This redesign focused on a simplified navigation throughout the site, while refreshing design and bringing a lighter, elevated writing style to recruitment messages.
Goals:
• Refresh content and design
• Improve user experience with navigation
• Implement key messaging/sales points:
Affordable and valuable | Career readiness | Full University Experience | Supportive environment | Family-like community
Key performance indicators used to drive design, UX and content:
• Stamats study
• Huron assessment
• Analytics
New menu design:
Past Design:
