Website refresh for The Student Body
A light refresh and update for a client using Shopify as a web platform. I was able to work on a budget but still get a nice update to a dated site.
Key improvements:
- Cleaner design
- Shop by filter functionality implemented
- Simplified navigational elements
Homepage refresh put an emphasis on shopping their products and let custom order forms exist further down the page.
Product listing pages got a face lift with the focus feature being on an improved customer experience. Adding filtering and sorting capabilities allows customers to refine their search to products they are looking for.
Redesign of all other pages included improvements to content and design. Many pages were plain text. Refreshed design not only added additional and valuable information, it did so in a way that is easy to digest.
We were also able to clean up a lot of unnecessary content and information that isn't needed any longer.